Mill+ Director Ivo Sousa joined forces with Daughter Studio t
o create a spot for
the University of Northampton encouraging enrollment.
The spot was brought to life by The Mill’s VFX
and colour teams.
Two individuals come to the realisation of their
unique potential when the
environment reacts solely to their presence: bursting
to life unexpectedly,
standing them out from the crowd. This becomes the
call to action for them to
enroll at Northampton university.
Director Ivo Sousa states: 'The brief, set by the
agency Daughter, felt fresh,
cleverly written, using intriguing visual references
with a bold colour palette and
details that seemed appropriate to the target audience.
We instantly connected
to the initial style and concept that sparked
lots of new ideas for further
development, our collaborative process
with Daughter begun.’
CREDITS
Agency
Agency: Daughter Studio
Partner: Gareth Hopkins
Partner: Richard Newell
Partner: Stuart Jackson
Partner: Lee Jackson
Production Company
Production: Mill+
Director: Ivo Sousa
Head of Content: Josh Davies
Executive Producer: Dougal Meese
DOP: Joel Honeywell
Producer: Adam Farley
Production Manager: Lizzie Wafer
Directors Assistant: Jo Guthrie
Set Art Director: Shaun Fenn
Production Design Assistant: Nanda Kovic
VFX Production
VFX PRODUCTION: The Mill
Producer: Tanya Fearon
VFX Creative
VFX Creative: The Mill
2D Artist: Didem Ergoer, Peter Atack,
Rich Watson, Valeria Schalamandre
Design Art Director: Rodrigo Stipkovic
Design: Kenny Addeh, Freya Barnsley
Colour
Colour: The Mill
Colourist: Alex Gregory
Editorial
Editorial: The Mill
Editor: Theo Gibara