Working closely with Sky Creative Agency,
Mill+ Director Ivo Sousa created this
dynamic and exhilarating title sequence
ahead of the upcoming launch of Sky
Sports Formula 1 Australian Grand Prix.
The spot fluidly explores every crucial detail
involved in the extensive preparation
that takes place ahead of the F1 races.
The piece utilises a left to right camera move,
immersing the viewer in the F1 environment
and showcasing key moments from
practice sessions in the pit lane and around
the track to qualifying and the main race event.
Mill+ Director Ivo states ‘My focus from the offset
was demonstrating the importance of the
team behind each driver.
Each role is essential and preparation is meticulous,
every part of the process counts.
The engineering details are insanely intricate
and yet, in contradiction, the sport is a brutal force.
The viewer is transported into every pinnacle
moment throughout the race to
further the excitement and emotion involved in
watching the sport. It was a pleasure
to collaborate with the Sky Creative Agency
team who were full of energy and passion
for crafting this stimulating film.’
CREDITS
Agency
Agency: Sky Creative
Exec Producer: Sophie Brooks
Producer: Steven Ryan
Executive Creative Director: Ceri Sampson
SFX Creative Director: Justin Bates
Design Director: Chris Sharpe
Production
Production: Mill+
Director: Ivo Sousa
Executive Producer: Ian Walker, Dougal Meese
Producer: Adam Farley
Production Coordinator: Lucy Hawes
Director of Photography: Michael Girandola (Austin),
Nicholas Bennett (Silverstone)
Editorial
Editorial: Trim Editing
Editor: Thomas Grove-Carter
Edit Assist: Ben Elkaim
VFX Production
VFX: The Mill
Executive Producer: Ian Walker
Producer: James Yeo, Goutham Hampankatta
VFX Creative
Creative Director: Dan Williams
2D Lead Artist: Gary Driver, James Mac
2D Artist: Richard De Carteret, Nina Mosand,
Rich Mckeand, Richie White, Siam Shukoor
3D Artist: Gabrielius Burokas, Wesley Roblett
Matte Painting: Cameron Johnson
Animation: Maxime Cronier
Design: Will MacNeil, Oliver Johnson,
Matthew Campbell, Rajinder Davsi, Samuel Singleton
Colour
Colour: The Mill
Colourist: James Bamford