Creation of a number of idents that clearly
represent Al Jazeera and what it stands for,
ensuring that natural elements are incorporated
in doing so while leading on creative strategy,
direction, concept development, design
and animation.
We looked carefully at Al Jazeera’s role in the
world, its history and its importance in today’s
cluttered and complex media landscape,
as well as its future vision,
and from there we chose five brand values
that we felt encapsulated
Al Jazeera: Resilient. Raw. Revolutionary.
Fearless. Diverse.
The natural world would then serve as a
metaphor for today’s civilization and the role
Al Jazeera has to play in it.
Five impactful idents that represent Al Jazeera
as resilient, raw, revolutionary, fearless and
diverse, each with a subtle nod to the curvature
of the teardrop logo.
VFX The Mill
Executive Producer Ian Walker
Creative Director Will MacNeil
Director and Art Director Ivo Sousa,
Anthony Fieldsend, Will MacNeil,
Ross Urien, Nikita Shestakov
2D Lead Artist Gary Driver,
Jonathan Freeman, Brad Wood,
Sole Martin, David Wishart,
Adam Maynard
2D Artist Alfie Vaughan,
Giacomo Verri, Peter Atack,
Matthew Unwin, Rich Watson,
Nhat Quang
3D Artist Roman Vrbovsky,
Ollie Hallas
Matte Painting Can Y. Sanalan
Colour The Mill
Colourists Alex Gregory, Thomas Mangham
Agency Sonic Lens Agency
Composers Michael Ballou, Asuka Ito,
Marco Vitali
Sound designer Nicholas O'Toole