In collaboration with Studio Sixty Billion, Mill+
created this year's IPA Festival
Film to celebrate 100 years of Advertising.
The team, led by Mill+ Director Ivo Sousa,
worked to bring the IPA Festival Film
to life from the initial creative concept, to the
final execution incorporating
design, art direction and animation work.
The 60 second sequence celebrates
the best adverts of all time but with a
comical twist.
Using flash techniques and a combination of
key creative softwares such as
C4D, After Effects, Illustrator and Nuke, the team
added colourful animations
and vibrant imagery to reinvigorate an
array of classic ads, all set to a
soundtrack created by Grammy award-winning
composer Lorne Balfe and
music supervised by Raife Burchill of Dirty Soup.
Executive Producer on the job Alex Finch explains,
'It was fantastic to work
on a project with the British institution that is the IPA.
The collaboration between Studio Sixty Billion
and Mill+ was an incredible
opportunity to celebrate the truly iconic work
of the last 100 years of the
British advertising industry.
Our concept centered around manipulating
some of that classic imagery
and re-imagining it as the greatest party of the century,
starring some of
the favourite faces of British ads.
It was a real honour to be involved.'
CREDITS
Agency
Agency: Studio Sixty Billion
Creative Director: Jay Pond-Jones
Production Company
Production Company: Mill+
Director: Ivo Sousa
Creative Director: Carl Addy
VFX & Design
VFX Company: The Mill
Executive Producer: Alex Finch
Producer: Claire Braithwaite
2D Artists: Kwok Fung Lam, Freya Barnsley,
Tom Wansbrough-Jones,
Ambrogio Bergamaschi, Diogo Pinheiro,
Eleanor Risdon, Federico Ghetta
3D Artists: Ollie Johnson, James Lee,
Stephanie Dewhirst,
Rajinder Davsi, Sean Hedman
Matte Painting: Cameron Johnson,
Joakim Flaten
Design: Charles Bigeast
Colour
Color: The Mill
Colourist: Oisin O’Driscoll
Music & Sound
Music: Dirty Soup
Supervisor: Raife Burchell
Composer: Lorne Balfe
Sound Design: Wave Studios
Senior Sound Designer: Tony Rapaccioli