Mill+ continued their ongoing collaboration with
the prestigious D&AD awards
once again this year, creating the concept,
design, art direction and animation
for their 2016 opening title sequence and
ceremony teaser.
The team, led by Mill+ Director Ivo Sousa,
worked to bring the project to life
from initial creative concept to the final execution,
ensuring that the ideas
worked across multiple touch points in
an intriguing and striking way.
Every year, the D&AD awards highlight original
thinking and inspirational work,
which reverberates through the
creative industry.
The concept was therefore based on an
insight into the power of industry
trends and fashions.
The team set out to depict this culture
through the inclusion of graphic
patterns that move in a harmonious
shared direction - a uniform visual landscape.
As you move in closer you see that the anomaly
in the system is depicted at
its epicenter by an icon representing the
D&AD awards. Pulling out wider,
the film makes reference to the power of
originality and its followers by
seeing the disruption change the landscape
into a new graphic form, a form
that again settles into a new pattern.
The power of great work is undeniable.
The best ideas are catalysts for change.
Each year the crop of D&AD winning work
goes on to define the industry’s
benchmark for category defining creativity.
This year’s title sequence observes
this pattern as we watch the effect of a
single idea changing a visual landscape.
Director Ivo Sousa explains; “The creative
industry is filled with trends which
touch all of us and influence the way we tackle,
develop, analyse and approach
our work. They are made out of unique ideas,
which capture our attention
alluringly and make us want to
embrace them.
For this year’s D&AD awards ceremony we were
looking into the development
of a new idea, which strongly shakes the current
trend like a cataclysmic moment
and turns it into a new norm.
The project involved a combination of
key creative softwares such as C4D,
After Effects, Illustrator and Houdini.
The biggest challenge was to bridge
the shots, due to the use of different
softwares, so they would match in
'look and feel' and achieve
an even flow."
Producer Alex Finch says; "We were very
excited and proud to be asked take part
in creating the show titles again for this
years D&AD awards.As a celebration
of creative thinking and original ideas,
we wanted to make a powerful piece
that represents those core values and
the impact they have on our industry.
We hope we've done it justice!"
CREDITS
Production
Production Company: Mill+
Director: Ivo Sousa
Executive Producer: Alex Finch
Producer: Oana Anghel
3D Lead Artist: Stephanie Dewhirst,
Rajinder Davsi, James Lee
3D Artist: Will Denning, Craig Maxwell,
Oliver Johnson, Gabriel Thomas Ayache
Colourist: Oisin O'Driscoll
Art Department: Charles Bigeast
Editor: David Toba, Hugo Vaugh-Hughes
Music & Sound Design
Music & Sound Design:
Tim O’Donoghue - Angell Sound