Working closely with Niall Horn from Bloka,
Mill+ Director Ivo Sousa created
this amazing piece that blends strong
design elements with the real world.
The spot uses glitchy transitions to move between
the urban real world and
the psychedelic imagined world of the designs
created by Niall Horn and
Ivo Sousa.
Mill+ Director Ivo Sousa explains ‘Bloka is a street
style brand established by
the artist Niall Horn. His art dictated the way in
which I approached this film
and it is a direct reflection of his lifestyle, where
painting, clothing and music
are his means to express himself. When approached
by Niall, I went to his
hometown of High Wycombe to learn about the
artist and the world which
surrounds him. Intrigued by the context in which
his work takes shape, I felt
the commercial needed to take on a documentary
feel, where his art would
come to life and clash with its urban setting.’
CREDITS
Brand
Brand: Bloka
Chief Creative Officer: Niall Horn
Production
Production: Mill+
Director: Ivo SousaProducer: James Yeo
Editorial
Editorial: The Mill
Editor: Theo Gibara
VFX Creative
Animation: Ivo Sousa
Design: Niall Horn
Motion Graphics: Ivo Sousa
Colour
Colour: The Mill
Colourist: Daniel Levy