In collaboration with Brothers & Sisters and Eclectic,
the Mill+ directors team
Ivo Sousa & Kwok Fung Lam created a charming,
colourful and engaging short film for children's
eco-fashion brand The Fableists.
The film, narrated by Jennifer Saunders,
tells the story of a young girl, taken
on a whimsical journey by the loose thread
on her t-shirt in the quest to
discover its origins.
Inspired by the illustrative and graphic style
of The Fableists' t-shirt designs
and by the concept of how a child might see
the world, Mill+ directors
Kwok Fung Lam and Ivo Sousa created an
animation sequence using
exaggerated angles, bold colours, distorted
reality and tight cameras to
create an epic fantasy journey full of energy
and most importantly fun.
Mill+ artists used a whole host of techniques
to bring this project into
fruition; style frames were drawn up in Photoshop,
the character animation
was drawn frame by frame in Flash, with other
elements being completed
in Cinema 4D before the whole piece was
composited together in
AFX and Premiere.
Ivo Sousa tells us "We gathered as much inspirational
material as possible,
from character look and graphical compositions,
to colour and texture.
This was followed by a real hands on approach creating
character designs,
mood boards, style frames, storyboards and animatics,
all contributing to
the final look and feel, which perfectly
accompanies the narrative."
Co-director Kwok Fung Lam adds, "This was a
one of a kind project,
which we all really enjoyed being a part of, and
we are incredibly proud of
the final result. This project offered a fantastic
level of creative freedom, and
it was a pleasure to work with the Fableists founders and
Brothers & Sisters
to create such a fun and memorable film."
CREDITS
Agency
Agency: Brothers & Sisters
Producers: Ashlie Hutber, Lois Mould
Creatives: Jack and Josh
Production
Production: Mill+
Animation Directors: Ivo Sousa, Kwok Fung Lam
Executive Producer: Luke Colson
Producer: Oana Anghel
Design: Charles Bigeast, Ivo Sousa, Kwok Fung Lam
Additional Colour Keys: Melanie Climent
2D Animation: Roly Edwards, Kwok Fung Lam,
Matt Partridge, Harriet Gillian,
Ivo Sousa, Diogo Pinheiro, Jordan Haynes,
Freya Barnsley, Diogo Pinheiro,
Joseph Sommerville
3D Animation: Matt Whitewood, Ivo Sousa,
Stephanie Dewhirst, Jessica Tan,
Paul Bloomfield, Ashley Tyas
Compositing: Ivo Sousa, Kwok Fung Lam,
Joseph Sommerville
Sound: Smith & Elms @ Eclectic