Working with Tate Digital, Mill+ created this trailer
for the eagerly anticipated
Picasso exhibition at the Tate Modern, exploring
the three themes present
during the artist's most prolific year,
'Love', 'Fame' and 'Tragedy.'
Mill+ directors Ivo Sousa and Ross Urien
used a mixture of live action shots,
abstract-graphical shots (to interpret
Picasso's emotions and feelings), archive
footage (to set up the time and place in 1932),
as well as artworks to showcase
some of the content at the Tate exhibition.
They explain, 'We wanted to create a trailer
which would not only reflect the
scale of this particular exhibition at the
Tate Modern, but also to be a stirring
emotional device, a moving hook to the tile
with the exhibition slogan, 'Love,
Fame and Tragedy.'1932 is been described as
one of the biggest creative periods
for Picasso's history, it is one of his best
years of work and it was key for the
Tate to make a film that compelled the viewer
to go to the Tate in search
of answers. The tone of the film is emotional,
intriguing and a surreal at times.
We created a journey interconnecting the
moments within 1932 that flow
in and out of one another without
having to keep a linear narrative.
We treated the trailer like it was Picasso's
mind talking instead of an outsider's
perspective. Some shots work as
memories and flash backs coming from
Picasso's mind, while others are
historical context.
During the shoot we made many props and
designs to depict the era. We
designed posters and calendars to be
used on the shoot as well as harlequin
patterns on the CGI cloth shots. Everything
was curated to fit into the world
of what we interpreted as Picasso's mind set in 1932.'
CREDITS
Agency
Agency: Tate Digital
Producer: Scott Morris
Assistant Producer: Saskia Mercuri
Production Company
Production: Mill+
Director: Ivo Sousa and Ross Urien
Executive Producer: Ian Walker
Producer: Joseph Binks
Director of Photography: Charlie Herranz
Production Assistant: Lucy Hawes
Editorial
Editorial: The Mill
Editor: Ivo Sousa
VFX Production
VFX: The Mill
Executive Producer: Ian Walker
VFX Creative
VFX Creative: The Mill
Art Director: Ivo Sousa and Ross Urien
Matte Painting: Cameron Johnson
Design: Ross Urien and Ivo Sousa
Motion Graphics: James Lee
Colour
Colour: The Mill
Colourist: Oisin O’Driscoll